Most industries and professions commonly make use of words, terms, and concepts specific to their respective area. Firms and organizations operating in the funeral services industry are no different. Though some words, terms, and phrases may have a different meaning or usage from one firm to the next, most or fairly consistent. In this "What Is" section we attempt to define and or explain some of the terms or even product categories according to how we use them. Hopefully this help anyone with the desire to have a better understanding.